Can Strategy Be Learned?

We Say Yes!

Simon Wardley wants to democratize strategy. His approach, Wardley Mapping, is detailed at great length in his free book. For some, the book is an excellent entry point to the world of strategy. But if you, like many, are looking to get started quickly with a fresh, down-to-earth approach, then this course was made for you.

I've boiled down the basics of Wardley Mapping into a shortest-path-to-value experience that I'm confident will help you, as it has helped thousands of leaders before you.

If you do the work and complete the course within 30 days, I know you will uncover opportunities worth 100x the course price. In fact, I guarantee it, or I'll give you your money back. If that seems like a fair wager to you, then I invite you to join the course and see for yourself. Welcome to Pragmatic Wardley Mapping!

 Time, Energy, and Effort is FINITE.

Are You Wasting Yours?

You are frustrated. People aren't seeing the big picture. They don't know why their work matters, and frankly you aren't sure you do either.

And even if you know exactly what to do and why, there's just no buy-in. No matter how hard you try, you can't get people to do the right thing. How can you bring them along without resorting to command-and-control?

Without clarity, without alignment, you are wasting your most fundamental strategic resource — your organization's precious time, energy, and effort.

"Status Quo Strategy"


Clarity and Alignment

The worlds of strategy and leadership are rife with simple, easily understood ideas that are dead wrong. Running an organization is messy and complex, no matter how big or small the scale. And simplistic ideas, though comforting, spark confusion and chaos when misused for organizational strategy.

One-size-fits-all approaches only serve to create a bad fit. You've got to get contextual, and that's where Wardley Mapping comes in.

Get Clear On What Matters


Wardley Mapping

Wardley Mapping helps you find out what you ought to know but don't.

There's no magic to it — just a process. Make maps, ask questions, act on the answers, and learn!

As a result, you'll get clear on what matters and make good, purposeful decisions that stand the test of time.

This Course Will Help You...

  • Learn what Wardley Mapping is, what it does, how it works, and why it matters.

  • Get practice with a five-minute process that makes building Wardley Maps easy and rewarding.

  • Learn the lessons they never taught you about market evolution's impact on organizational capabilities.

  • Build a nuanced understanding of how those capabilities come together to meet human needs.

  • Anticipate market patterns and discover opportunities that afford asymmetric advantage.

Here's What Leaders Like You Are Saying

"As Wardley Maps are deceptively simple, they are also intriguingly deep. If you want to learn about Wardley Maps, there is no better way to get started than to take Ben’s 101 – you will get started quickly and with the right insights and perspectives. It will save you weeks or months of self-study."

Steve T.

"I had wanted to learn about Wardley mapping for a while, but the entire process was just intimidating enough that I kept putting it off. Ben’s structured and simple introduction gave me the basis I needed to start mapping and keep learning on my own."

Sarah N.

"Ben’s intro to Wardley mapping is demystifying and inspiring. He pulls out just enough of the confusing detail and gives you hands-on time with the basic building blocks of mapping. You’re left thinking 'hey, that’s pretty easy, I wonder if I could…'"

Kynan H.

Simon Wardley

Inventor, Wardley Mapping

Maps were born in practice not theory… If you want help to get started, try here — Ben is an excellent teacher.

Tiago Forte

Founder, Forte Labs

Ben knows technology, but doesn’t get distracted by bells and whistles. He knows strategy, but doesn’t get lost dreaming up big visions with no connection to reality. He has empathy for people, but doesn’t allow any one person’s agenda to dominate the discussion. He’s like a mediator between the dozens of competing interests, concerns, and goals in a complex project, while also pushing it forward toward concrete results.

Ben Ford

Founder, Commando Development

Ben is one of the clearest thinkers on strategy I’ve ever met. He’s also an incredible communicator and facilitator.

Hello, I'm Ben!

(aka @HiredThought on Twitter)

I am your friendly neighborhood methodology whisperer, curating innovative new methods and developing them into everyday tools for teams and communities.

To democratize access to strategic thinking methods, I operate and run regular events to inform and uplift new practitioners.

My goal in work and life is to do my part to enable purposeful systems to flourish.

As Featured On

As featured on...

What's in the Course

75 minutes of core video content, with 298 minutes of bonus reference content, additional exercises, and supporting materials.

Module 1 - Introduction

Welcome to Pragmatic Wardley Mapping! Let's describe the situation you might be in, and how we'll start working through it together with Wardley Mapping. Are we going to start with a bunch of abstract theory? I think not!

Module 2 - Benefits You Can Expect

We describe the basic parts of Wardley Mapping and share the value people typically get from the process. You'll decide which benefits matter most to you, to help focus your practice through the rest of the course.

Module 3 - The Five Minute Wardley Map

We get our hands dirty and learn a five-minute process for making Wardley Maps. By the end of this module, you'll have your first map in hand.

Module 4 - Thinking Strategically

A Wardley Map alone won't do much. We need to learn how to make use of it! Map in hand, we will learn how to use it to uncover strategic opportunities.

Module 5 - Iteration

That's not the end of it! Now that we know how to uncover insight, we need to start fine-tuning where we aim the process. This process of iteration helps us increase our understanding of strategy and view mapping as an ongoing process, not just a single artifact.

Module 6 - Common Obstacles

Here we go over the most common roadblocks you might encounter in your early Wardley Mapping journey, as well as everything we know about how to get unstuck.

Module 7 - Conclusions and Next Steps

We wrap up the course and go over a set of techniques for integrating Wardley Mapping into your daily work.

Our ZERO Risk, 100x Guarantee

You already know that you can read Simon Wardley's book for free. Everything you need to start Wardley Mapping is already available if you have an abundance of time, patience, purpose, and courage. But you might be busy and overloaded. Or you might not be sure where to start or why. On top of that, you might be worried about not doing it right. And that's why we built this course. We built it for you.

The bar is high, and we are so confident that we exceed it, that we will give you your money back if it misses the mark. That's right. Complete the course within 30 days, reflect on what you've learned, and decide if it was worth at least 100x what you paid. If the answer is "no," we will return your money, stress-free.

"The last version of my Pragmatic Wardley Mapping course promised a 10x return on value. I'm so confident in the new version that I'm upping the ante! Get 100x the value or I'll refund every penny.

We know that if you use what you learn in the course to find one opportunity or kill one project, the course easily pays for itself 100x over.

With Pragmatic Wardley Mapping, You Get:

  1. A clear understanding of what Wardley Mapping is, how it works, and why it's useful
  2. A five-minute process for making Wardley Maps
  3. A strategic thinking process for finding opportunities
  4. Guidance for iterating and building on what you find
  5. Answers to common questions and obstacles

And that’s not all…

Join Today, and Get These FREE Bonuses!

Bonus #1

The Wardley Map Library

You'll gain access to a library of Wardley Maps that I've created on real-world topics. You can see how I use the techniques I teach in this course to find value and strategic advantage. It's not just talk — I use the techniques from this course every time I build a Wardley Map.

Bonus #2

The Wardley Map Case Studies

You'll also gain access to recordings of in-depth Wardley Mapping case studies. Look behind the curtain at the way real clients such as Toyota have gotten real value from the techniques I teach in this course.

Yes! I Want to Cut Through the Nonsense With

Pragmatic Wardley Mapping

No more one-size-fits-all strategy! Find contextual opportunities, create clarity, and unlock focused action in your organization with Wardley Mapping

What You Get

When You Join Today

Instant and lifetime access to Pragmatic Wardley Mapping, including the current course and all future iterations and materials.

You'll also gain access to:

BONUS #1: Wardley Map Library

BONUS #2: Wardley Map Case Studies

All this for just a one-time payment below. And remember: If you complete the course in 30 days and don’t get a 100x return on value, I will send you a stress-free refund!

Need help getting approval or reimbursement from your employer? Let us know!


Always Getting Better

This is the eighth complete re-envisioning of Ben's Wardley Mapping course since the first release in 2018.

We will continue to make improvements based on your feedback, and the content will evolve over time. You will automatically receive all future updates and materials for free.

Curious about our journey? Check out the release log here.

Bring Wardley Mapping to Your Organization

Looking for smart ways to invest your corporate training budget? Take Pragmatic Wardley Mapping together as a team!

Contact us today and we'll set you up. Bulk pricing available.

Stir things up, start having better decision-making conversations, and get clear on the things that matter!

And remember, our zero risk, 100x guarantee still applies: Complete the course as a group within 30 days, reflect on what you've learned, and decide if it was worth at least 100x what you paid. If the answer is "no," we will return your money, stress-free.

Frequently Asked Questions

Wait, isn't Wardley Mapping supposed to be free?

Yes! Simon Wardley, the inventor of Wardley Mapping, has provided it for free under a Creative Commons Attribution Share-Alike 4.0 License. This course is just a way to save time, build confidence, and get value out of Wardley Mapping right away. Regardless of whether you join this course, you should go read Simon Wardley's free book!

What if I need hands-on support?

We respond to every comment in the course and every email we get. But if you need something more, we do have coaching and workshop experiences available to help you and your teams excel. Contact us for more info here!

What languages is the course available in?

Currently the course is only available in English. If you wish we had other languages available, contact us and let us know the need is there! (We know of at least some interest in Spanish, Portuguese, and German translations.)

What if I can't afford it?

Most purchasers are reimbursed by their employers. If you need help with that process or need another arrangement, contact us and let us know.

What if I'm not happy with the course?

If you complete this course within 30 days and do not get a 100x return on value, we will completely refund your purchase. Just contact us, let us know, and we'll make it right.